How to make users stick to an entertainment & social platform Eloelo

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How to make users stick to an entertainment & social platform Eloelo

Decoding Engagement & Retention @ Eloelo

Product

The Product that we would be picking would be Eloelo. Eloelo is a social and entertainment application catering to Tier 2 and Tier 3 audiences. It enables users to find connections across India with like-minded people and also feel entertained during a long hectic day through its live streaming capabilities.

Just to set some context

Underlying are the different types of rooms which are there on Eloelo.

Underlying is the process which is involved for any user to go on call.

Understand

Core Value Proposition:

Experience the new way of interacting with like minded people around the country through the joy of Audio/Video Live interaction in a group setting while also playing the most nostalgic games (Tambola Muqabla, Snake and Ladders and much more) where the users trust and safety is the most important aspect, so that you can share this fun with your friends and family

How can users experience the core value prop of the product repeatedly:

👍 Attending live shows of their favourite creators on the platform and being a part of the live through Video and Audio Calls

👍 Users can also engage with the games on the platform and meet people around them.

👍 Users starts their own live where other individuals can join and form connection and interact through the help of tools such as gifts, in-live games, stickers, comments, Multi-Call option.

👍 Users get an opportunity to meet individuals across the country whom they would never be able to find or interact with on any social media platforms.

Different Avenues to repeat the core value prop.

Eloelo allows people to connect with individuals across the country and near them, hence they would be eager to meet new people every single day, and to deal with the demand-supply issue we would have to create multiple avenues for user to enable these interactions.

These are not sub-product of eloelo, but have a great overlapping segmentations of its original product

1. Video Rooms (Chatrooms, Entertainment, talent etc)
2. Audio Rooms
3. Gaming Rooms
4. Ludo Room
5. Find Friend (Will be directly redirected to room where the user can join the multi-call without waiting for the request)

Natural frequency of the core product

🤔 Casual Users: Once a week

🙂 Core Users: Thrice a week

💪 Power Users: 5/7 time a week

Based on our understanding and user calls we found that we are competing with Facebook, Youtube and Instagram for the users time and hence based on their emotional need they would switch between applications for the same

Define

Active User

Metrics	Reasons
Entered at least 3 multi-calls in the last 1 week	Attending multi-call show a very high intent from the user and a willingness to interact with the individuals on the platform, and as they have experience the core value proposition on the application. Based on their interaction with other creators and individuals on the platform there will be a trigger within the user to feel the sense of belonging and build connection
Have a frequency of being there on the app 4 days out of the last 7 days	Having a high frequency on the platform showcases that they have understood and the core value prop and currently are putting in an effort to join call, but due to some basic fundamental issues they are unable to perform the activity. We can navigate them to Find friend button on the home page, or redirect them to rooms where they have a higher chances of getting on call through deferred deep links which can be sent through the PN's

Metrics

Reasons

Entered at least 3 multi-calls in the last 1 week

Attending multi-call show a very high intent from the user and a willingness to interact with the individuals on the platform, and as they have experience the core value proposition on the application.

Based on their interaction with other creators and individuals on the platform there will be a trigger within the user to feel the sense of belonging and build connection

Have a frequency of being there on the app 4 days out of the last 7 days

Having a high frequency on the platform showcases that they have understood and the core value prop and currently are putting in an effort to join call, but due to some basic fundamental issues they are unable to perform the activity. We can navigate them to Find friend button on the home page, or redirect them to rooms where they have a higher chances of getting on call through deferred deep links which can be sent through the PN's

Any user who attends at least 1 call with any host on Eloelo & spending 30 mins on the app within any given week is an active user

The reason for me to choose a 7 day window was because social interaction and connections is a frequent activity and there are already apps like Facebook, youtube, and Instagram from whom we are taking time and as the users are connected with their friends on the these social platforms. They would have not like to new people every single day.

Engagement framework for the product

Engagement Framework	Key Tracking Metrics	Relevance	Rationale
Frequency	The no. of times the product is being used for social interaction. We track it separately for audio room, video rooms, gaming rooms, games started and Live started	Secondary	Users may not be able to find the individual whom they resonate the most to on the platform in their first go hence the user needs to use the application frequently to find the individuals whom they can resonate the most and further leading them to follow the individual.
Depth	Amount of time spent by the user on the video/audio call with the host and multi-call Users	Primary	The more time they spend listening and participating in the live room (be it of any type) the more they experience the core value prop, the more interaction which they perform on the platform would help them personalise a feed based on the interaction which they performed with the creators and the product. We could see that users who spent a great amount of their time interacting with specific individuals had an affinity attached with the creator resulting in a higher engagement and retention on the platform.
Breadth	The no. of times a user enters different types of rooms. Different types of rooms: 1. Chat rooms (Video Call Only) 2. Gaming Rooms (Video Calls + In-Live Games) 3. Audio Rooms (Audio Calls only) 4. Special Games: Ludo with Audio	Last Goal	It would surely help the user understand about the different value props provided by the product but at the same time from a retention stand point, users who interacted with multiple products got confused about the core value offering which led them to uninstall the application and the main JTBD was not fulfilled due to overloading the user with all that we could offer and not able to get an emotional investment form the user at the current stage.

As Eloelo is a social product there are no define boundaries around the features which they use. In the current scenarios of our users all the different avenues of the product (Video, Audio, Gaming rooms, Live Hosting, Games) lead to the same goal of connection which can currently be achieved through a mixture of frequency and depth, as the current conversation is 1:1 and 1: many, which can only be replicated through frequency and the level of bond can be achieved through the depth of connections on these different avenues.

Segment

Power /Core/ Casual
ICP/ Persona based
Natural Frequency based
~~Revenue generated~~
Product/ Features used
RFM Model

Usage based / Natural Frequency based segmentation based of Eloelo Users

	Frequency	Depth	Breadth	WOM/Referrals generated	Features explored	No. of followers on the app
Casual	Once a week	Attends room as a passive listener and engages only in games	Celebrity Rooms only	0	Video Lives Audio Lives Gaming Rooms\| Ludo (Anyone of the above rooms explored) Sent a gift	0-50
Core	3 times a week	Has at least 1 call-join per day and spend 30 mins on the app in total	Celebrity rooms, Special Gaming rooms	1+	Video Lives Audio Lives Gaming Rooms\| Ludo Special Rooms (Competition, IP, Celebrity Lives) Create a Live Sent a gift Spent more than 5min on a multi call	50-500
Power	Everyday, multiple time	Has at least 3 call- joins per day and spends a min of 1 hr per day on eloelo	Celebrity rooms, Top Creators room. Special Gaming Rooms, Games, Audio room	5+	Video Lives Audio Lives Gaming Rooms\| Ludo Direct Messages Received Special Rooms (Competition, IP, Celebrity Lives) Create a Live Referral Spent a min of 15 mins every time on the multi call	500+

ICP based segmentation for Eloelo Users

Demographics	ICP 1	ICP 2	ICP 3
Age	18-22	24-30	30-60
Gender	Male/Female	Male/Female	Male/Female
Current city of resisdence	Tier 2/3	Tier 2/3	Tier 2/3
Relationship Status	Student/Early career professional	Early/ Mid Career professionals	Senior and retired individuals
Price sensitivity	High	Medium	Low

Spends Time/Money on	ICP 1	ICP 2	ICP 3
Highest engagement during the day	Studying/Working	Working/Homemaker	Working/Homemaker
Social Media Apps Used	Instagram, Facebook, Snapchat, Whatsapp, Eloelo	WhatsApp, Facebook, Instagram,	WhatsApp, Facebook, Eloelo
Entertainment Apps	Youtube, Sharechat, Moj, Netflix, Amazon, Hotstar,	Youtube, Sharechat, Shree Mandir, Facebook, Eloelo	Youtube, TV, Kuku FM
Other apps on the phone	Tinder, PUBG, Swiggy, Zomato, OLA, Bookmyshow	Swiggy, Zomato, Prime
Social Media content consumed by them	Friends/ family, Celebrities, Memes, Game streaming, Standup comedies, Movies/ TV Show clips, Fashion	TV Show clips, Celebrity memes, Fashion, Friends & Family	Devotional and Celebrity content

Understanding	ICP 1	ICP 2	ICP 3
Engagement Trigger	Use it while feeling lonely + want to talk to people or spend time feeling entertained +	To kill time and find culturally relevant	To spend time with like minded people
Friendship meaning	A friend who is always available for them and would be there to listen to their problems during thick and thin. Regular and good connection is a must	Friends who are there during the main events of the life. Irregular connection but using multiple features to feel included	Anyone whom they can talk to is their friend. Lesser connections but meaningful connection with good conversations
Current Friend cirlce	College friends, distant from his childhood and neighbourhood friends	Family and their friends from their work are their most interacted friends	Most of their friends are busy with family or work. Hence neighbours and strangers whom they meet on a regular intervals becomes their friend eventually
What makes a stranger a friend	The interaction, bond and connection. If we have the same interests and I feel comfortable talking to him. It usually takes them linger to make someone a friend	Frequent meetings, Good conversation and time spent together is the most important thing	Depth of connections is more important than the frequency of connections
Open to friendship	Highly	Medium	Medium
Open to engagement	High	High	Medium
Frequency of using the Eloelo App	Once every 3 days	Daily	Once every 3 days
Total time spent on the app by the individual on the Eloelo App	3-4 hrs	2-3 Hrs	Less than 1 hr
Action Performed on the App	Live Video call to meet new people. Competitive games (TM) to make some extra side money which can be used for their day to day cash.	Live Video call to meet new people. Competitive games (TM) to make some extra money which would help them buy things which they like	Live Video call to meet new people. Competitive games (TM) to make some extra side money which can be used for their day to day cash.

Revenue generated based segmentation for Eloelo Users

We have not enabled monetisation on the system at the current moment hence cannot comment on the revenue generated segment.

RFM Model

The company would take a lot of time (Early Scaling stage) to break down and build the entire RFM system.

Hence we would segment the users only based on their persona, natural frequency, product feature used,

Engagement

Product Hook

Eloelo has already multi some amazing product hooks: Eloelo Celebrity shows/ Special IP's, Event based celebrities & Gaming Competitions (where users can gain cash prizes)

Current Engagement hooks

Activity	Frequency	Purpose	i.e
Treasure Box	Daily	The more time the user spends time in the room, the treasure box gets enabled from which users can get in-app currency which can be used to gift/ support their favourite creator on the platform	In cases where the users are running of coins
Find Friends Button	Daily	This enables users to join rooms where they can get direct entry and start talking to individuals on the call directly (Audio and Video enabled	Users are unable to find a call where they can as the waiting queue is super long
Gaming Competitions	Every 12 hrs	Held everyday around specific timings where users can join the game win points and the top 100 users of the leaderboard get prizes
Topical Campaign rooms	Every 3 days	As there are some or the other new thing coming every single day, there are specific creators who handle campaigns which are catered towards the topic of the day	Yoga Day, Barbie Movie, Some movie release etc
Celebrity Rooms	Once a week	Instagram Influencer have special recurring shows where they would come and interact with their fans on a live video call	Eg. Puneet Superstar, Drew, etc
Special Event based Celebrity Lives	Once every 2-3 months based on the trend analysis	These rooms are specificlly created during bigger events in India, Where celebrities would come and interact with the fans	Eg. During the World Cup, Akash Chopra used to come on live and interact with the enthusiasts on the platform

Currently most of the audience falls in the core and casual user groups and to build further and convert them we would be building an engagement model which

Aim: To Drive igher Retention

Proposals on what all can be done.

I performed users calls to understand what are the different activities which they perform on the application and understood the pain points which they had,

Insights from the user calls.

During our user calls with FTU, NON-FTU, Core and Power Users we understood that all of them faced issue where it was difficult for them to join a call and interact with the creators on the platform as there was a noticeable bias which was being set out ion place by the users showcasing that the creator will only take those individuals on the live who are either their friends or have known each other on the platform for a very long duration
On talking to power user across the different vernacular languages that we have, we understood that these users had a higher affinity towards people of the same community and demographical background
Users seek meaningful engagement; they're drawn to conversations where they find like-minded individuals or 'good crowds'. [Users who have the same background either demographically, age-wise, cultural background, professionally etc]. which currently cannot be performed on the platform as the current feed is based on engagement and interaction inside the room which dynamically changes.
Users across all cities gravitate towards Eloelo primarily for social connections. The app's popularity for group interaction suggests a need for communal experiences. But except lives there is no other way for users to interact with the likeminded creators and personal messages(which has its own flaws, mentioned below), but the entire aspect of communal experience is being missed on the platform
Users often find themselves in social settings where attention isn't evenly distributed, resulting in a sense of being undervalued or overlooked. Nevertheless, within online interactions, particularly in one-on-one connections, there exists a significant opportunity for users to experience a heightened sense of self-importance and value. Social validation is what the users seek but no avenue to actually meet friends as they can currently directly and comm
Even after the core users putting in effort to start a conversation the conversation eventually dries up leading to a failure in bond formation as there is no context around the individuals whom you are talking to- From the users we can also make a consensus that most of these users are very curious to know about new people and each other hence we could also see that the most asked questions were:-
- Where are your from? (City)
- What do you do? (Work)
No Ice Breakers were installed in place.

Product Hook Proposal based on the users pain points

	Communities	In- Live Chat	Gamified Call Request	Daily Login Streak	Nearby Filters
Goal	To increase the engagement time of the users on the Eloelo App Increase the retention rate of the users Increase the frequency of app open for eloelo Create a new avenue for user to find like minded individuals	To increase the engagement time of the user inside the live To increase the watch time of live rooms	To increase the engagement time of the user inside the live	Have a gamified experience where we can increase the retention of the users Increase the daily usage of the application	To connect like minded people and increase the daily usecase of the application
Success Metrics	20% of the DAU will join some community/family created by the creator of Eloelo Average engagement time of Eloelo to increase by 2 mins per day per active user Increase of retention by 10% post the interaction on the "active communities" Decrease in the uninstall rate of the user.	30 % of the DAU will be interacting with the viewers inside the room as they now have a common topic to talk about Increase engagement in the the chat section. Decrease the follower: following ratio of the application	Increase in the Call accepted/ Call requested ratio	A increase of 10 % in the retention of the users	An increase the in Live entry no.s Increase in the CR no.s Increase in the message sent on eloelo
Problem Statement	Users want to form a deeper bond with like minded people and share their issue to feel better and have a sense of belonging Create a cult/fan base for the creators to interact with on the day to day basis A place where creator can stay connected with their fans and engage them	Currently the users have to spend a lot of their time waiting for their chance to come before they can participate on the call Currently without the platform putting in any input user: user affinity has started forming but there is barely any avenue for users to connect without context on the platform	Currently users have the notion that only the creators friends and known folks of the platform can join the live room, which leaves the FTU and RDAU users in misery stating the pain in the	Currently as the users are unable to get on call, due to parameters like profile incompletion and followers count, task based streaks would create a higher retention and engagment	For regional audience except the content language option there is no avenue which would help them connect with their communities and as india is so diverse it is difficult to find the people whom you want to interact with
Current Alternative	Creator creates their own WhatsApp or Instagram communities Interact individually on the DM channel on eloelo	Users need to follow and further send a message to the user which due to a bad navigation does not get notified to the receiver hence only a very small percentage of user respond back but there is no context being set in the discussion which leads to a loss of bond	Wait for the normal request queue	Current task drives coins which in the current time no value for the D1+ Users as it cannot be valued and has barely any correlation with the core value prop	No Alternative
Solution Detailed	Community for you. Suggested communities Community Forum List of creator who are live Community game and challenges Community Leaderboard Leading to personalisation based on their interaction To maintain conversations chat forums, status and streaks would be introduced	We would enable users to communicate with each other during the live as due to the live there is some context which user can connect on, which further can lead them to have a better conversation on the platform resulting in bond formation	We would create small games which would dependent on the user to select and further the system would generate a range of no.s and those individuals would be taken on call directly	We would be creating a login + task based daily rewards which would help have a higher chance of experiencing the core value prop and enable them to emotionally invest into the product	We would create a filter on the home page which could help user find individuals near them allowing them to stay more connected and invested in the application
Metrics to track	Time spent by the user on the Eloelo App Time spent by the user in a live room as a viewer Time spent by the user in the live room as a participant Time spent by the user on the community tab Average no. of message sent by the user on the form Average no. of time community tab is being interacted with Average no. of times the app is being currently opened	No. of messages sent by the user in a live room Average no. of messages in the DM section NPS during the waiting time Average engagement time per live room	No. of user who would be interacting with the game Eg. Lucky7	Count of user who have task completed for everyday Retention of the platform CA/CR ratio DAU	Count of user click on the nearby filter on the home page. Retention of the platform CA/CR ratio CR/LER Ratio
Ramp up milestones	We would start by building 1 way channels for the creators to communicate announcement with their fans and followers	We would initially run on A/B to understand the effects of it and build the rxns option to understand if the users are interested to even react on the comment sections	Introducing the element of random call	D0-D7 Retention model
Difficulty to build	High New Infrastructure New Policy for the creator Onboarding new users to the new feature	Medium Creating a new fragement inside the live room for messaging, safety of the user is the hard step	Medium	Medium	Low
Impact	High	Medium	Medium	High	High

Out of the multiple product hooks that we have generated we would go with Communities

Screenshot 2024-02-01 at 12.15.23 PM.png

Engagement Campaigns

Find below the details of campaigns that Eloelo should run for transitioning its Casual Users to Core User and Core Users to Power Users.

These campaigns are aimed towards improving the depth and frequency of Engagement. In the process of improving the depth and frequency, Eloelo will also have to be able to optimise for the breadth of engagement since higher the no. of experience with the product, higher are the chance of finding the core value associated with it for the user.

Campaigns that we can run for the new product hooks

Segmentation of the user	Casual	Core	Core	Power	Power
Goal	Increase the exploration of the new community hook To transition them to a Core User Increase the number of product avenues that they interact with	Increase in the average time spent by the user on the platform. Adoption of async messaging on the platform Transition them to core users Nudge them to interact with the new functionality as it would potentially lead to deeper engagement in the future	Increase in the feature adoption of sub features Transition them to power users	Enable users to start creating content on the forum. Increasing our engagement and message sent count for the community Nudge them to invest more time and interact frequently	Increase the average engagement rate of power user on the platform. Decreasing the uninstall rate of the app, as they create the sense of belonging and engage our casual users Nudge them to invest more time and interact frequently
Pitch/Content	🌟 Discover the Stars of eloelo! Send your first cheer and start a friendship that could take you to new heights. Join the community where every message could be the beginning of your next big adventure. 💌🚀	✨ Dive Deeper into the eloelo Universe! Your messages aren’t just texts, they’re bridges to deeper connections. You are 🤏 close to becoming famous 🤩	"Your favourite is becoming famous 🤩, join her in the journey and become famous" 🚀	🔥 Lead the eloelo Evolution! influence, guide the discussions, and watch as your following grows across India. It's your time to shine! 🎤✨	" Tired of your good old friends, meet new people and get to know them through pictures"
Offers	Exclusivity Ability to interact with the creator as a true fan Communication directly from the creator Access to creators fan group	Followers Connection with like minded individuals Access to creators fan group	Followers Connection with like minded individuals Access to creators fan group	Communication regarding what's new + Friendship with the host Admin power for specific roles Access to creator room on special roles Special benefits on the community and the rooms.	Ability to get famous on the application Admin power for specific roles Access to creator room on special roles Special benefits on the community and the rooms.
Channel	We would be sending an IAM, PN	We would be sending an IAM, PN	We would be sending an IAM, PN	We would be sending an IAM, PN	We would be sending an IAM, PN
Frequency & Timings	It would be trigger right after the live room which the user has exited but the user should have spent a min. of 3 mins in the room and followed the users	As soon as the user interacts and joins atleast 3 lives of any creator he would be prompted to send a message of appreciation to the creator which would be posted on the community form	As soon as the user send their first 5 messages.	As soon as user completes 50 messages on any particular community	As soon as the user post 10 engaging posts on the community forum he would be able to create streaks with the admins of the channel
Success Metrics	10% of the users to enter their favourite creators community	30% of the users who entered a community would send their first message in the first week of joining the live rooms	50% of the users would be able to post stories /status from the creator community page	10% of these individuals would be added as the super fans of the creator resulting an higher engagement time in that specific creators room	5% increase in the DAU of the application, 10% increase in it app open frequency

Retention

Current Retention rate of Eloelo Users

Eloelo has a high retention rate when we talk about the live streaming industry majorly due to Eloelo being family friendly and clean. Most of this belief is driven by the fact that there are true and genuine connections being made on the application.

If we talk about the M1 retention of Eloelo Users (Core & Power User), then it is 52%. This retention has increased over the last couple of months and has reached an industry high due to the new digital era of users coming into the field (cheaper data packs, cheaper phone available in the market, Increase in the distancing between individuals)

M1 Retention = 52%

Time Period when Retention curve flattens

Eloelo offers friendship and support to the users. As we all know that friendship with any stranger no matter how like minded we are, take some time to start having frequent conversation and a sense of connection. We all can see that the attention span of individuals has been dropping which results in them expecting a quicker and early gratification. Hence we can say that it has a lot to do with the effort involved by both the individuals.

However, if we consider the retention on the basis of Live entered by any user then we can say that the retention curve of Eloelo flattens after 11 days of engagement. Users are like to be retained after the 11th day usually come back to eloelo to regularly interact with the friends which they made, but the frequency of such users can be improved as the product and industry matures.

The time period after which the retention curve flattens out is 11 days

ICP driving the best Retention

ICP-2, I.E. users falling in the age bracket of 23-30 drive the highest retention.
Reason:
a. Actively away from family and friends for their work, hence creating a sense of loneliness.
b. Are seeking for a sense of belonging and bond as they are new to the given location
c.Digitally enabled, seeking validation from outside, age where most friends get disconnected.
Power Users, i.e. users who actively come on the app at least 5 times in a week
a. Representing availability of time
b. Highest frequency of engagement

Channels driving the best Retention

	ICP 1 (18-22)	ICP 2 (23-30)	ICP (40+)	Casual Users (once a week)	Core Users (thrice a week)	Power Users (5/7 times a week)
Push Notification	High	High	Low	Medium	Medium	Low
Social Media Ads	High	High	Low	Medium	High	High
TV Ads	Medium	Medium	High	Medium	Low	High
Print Ads	Low	Medium	High	Medium	Low	Medium
IAM (In-App Messaging)	Medium	High	Medium	Medium	High	High

Sub-Product or Sub-Feature with highest retention

Eloelo has multiple sub features which help users achieve the core value prop in some way or the other.

Underlying is a list of sub features

Video Room
Audio Rooms
Gaming Rooms
IP Shows
Competition Rooms
Celebrity Lives
Ludo (Quick and Classic Ludo)

Out of this the Competition Rooms have the highest retention which is due to the fact that it is hosted by the Biggest celebrity of Eloelo, is a nostalgic game and everyday users have prizes which they can get if they rank in the top 100 of the daily leaderboard.

Define- Churn

Identifying churn users

Dormant Users
- Not opened the app in the last 1 month
Casual User
- Not entered any live room in the last 3 weeks
Core User
- Has not entered any competition gaming rooms in the last 2 week
- Has not entered any live room as a cohost in the last 2 week
Power User
- Has not attended a live room of the creator as a co-host in the last 1 week
- Has not gifted in room in the last 1 week

Top reasons why users churn

Difficulty in navigation, especially for new users, implies a need for a more intuitive design where they can explore the value proposition in their first interaction.- Unable to experience the core value prop
Users feel overwhelmed by clutter, indicating a need for a more organised and curated UX that facilitates easier discovery and understanding of the application as for most of them this was a new construct and wanted to explore further.- Cognitive load during the initial days of using the application
Fear associated with live streaming platforms implies a stigma or negative connotation that affects user willingness to engage fully.
One bad experience with NSFW content or cussing leads to a bad experience resulting in churn from the power users

Churn Reasons

Voluntary	Involuntary
Unable to experience the core value prop of the application	Does not support specific vernacular languages
Unable to form a bond with creator or users of the platform	Storage issue on the phone
Did not understand the application and how to use it	Eloelo consuming a lot of their daily internet
Came with an intention to make money but couldn't make it due to the competition
Negative perception of Live streaming as a category, hence cannot share it with family

At Risk Users

Negative Actions observed

Decrease in the frequency of usage
Decrease in the time spent per live per user & overall platform on a daily basis
Decrease in the no. of live rooms entered per activity
Low NPS/ CSAT
Decrease in the amount of gifting performed
Decrease in the amount of comments sent

Resurrection Campaigns

Segmentation	Power User	Core User	Core Users	Casual User	Dormant User
Goal of the campaign	To make them interact actively with the creator and support their favourite creator	To make them interact actively with the creator and the viewers	To make them interact and participate in the game, to create a trigger where they think that they have chances to win	To make user enter a live room, and gift the creator with their elocoins Provide that AHA moment on the application	To make the user open the app and enter a live room which they might enjoy Provide that AHA moment on the app
Channel	IAM, PN, Whatsapp	IAM,PN	IAM/ PN	PN	PN/ Whatsapp
Pitch/Content	"🌟 Step Back into the Spotlight at eloelo! As a valued voice of our community, we're inviting you to co-host live sessions and shape the narrative. Reconnect, support your favorite creators, and elevate the conversation. This is where heroes return. 🎙️✨" Something which showcases the benefits of coming more frequent on the platform	"✨ Reignite the Spark on eloelo! Your place as a co-host awaits. Come back to lead the show, connect with viewers, and create unforgettable moments. It’s more than just a live room; it’s where bonds are made. 🤝💖" Something which makes them feel good but showcases that there is much more to friendship than frequency	🎮 Jump Back into the Game! Eloelo's gaming rooms await your triumphant return. Relive the classics, compete in new challenges, and stand to win more than ever before. Your childhood games just got a major upgrade. 🕹️🏆	🎉 Dive Back into Fun at eloelo! The live rooms you love are buzzing with new faces and fresh rewards. Don't miss out – your next great conversation and a treasure trove of elocoins are just a click away! 🌐🎁	🌈 Rediscover Your eloelo! The community has grown, new features await, and your friends have new stories to share. It’s time to awaken your account and begin a fresh journey with us. Come back to a world of new possibilities and reignite your eloelo spirit!
Offer	Fame & Deeper connection Special access to watch party	Ability to make new friends Fame	Ability to make new friends Fame	Ability to make new friends	Special Friends One-Click Friendship
Frequency & Timing	PN: During active hours of the user, once every day WhatsApp: Once per week	PN: During active hours of the user, once every day	PN: During active hours of the user, once every day	PN: During active hours of the user, once every day	PN: During active hours of the user, once every day WhatsApp: Once per week
Success Metrics	5% of the users perform a live join as a multi call multiple times a day	10% of the users perform multi call join and spent a longer time than the average engagement time of the core users	10% of the users perform a join game click, which would enable them to enter the game. Resulting in them engaging with the game	10% of the users perform multi call join and spent a longer time than the average engagement time of the casual users	10% of the users perform live entry at least once in the special IP rooms and Celebrity rooms which are organised almost every week
Habit Reinforced	Attending more frequent calls in any particular day	Attending more frequent calls in a week	Engaging across the breadth of the product	Attending more frequent calls in a week	Interacting with the platform for either entertainment or ability to make new friends

Incentive for Churned Users

Majority of the Eloelo users churn out due to the fact that they are unable to make friends or feel entertained on the platform. Therefore FRIENDSHIP is one of the most important factor for Eloelo users (validated during user calling).

Therefore Eloelo should run Resurrection campaigns by offering a bond which they can never forget to the churned user, by creating a sense of value and attention between these individuals.